Southsea Coastal Scheme


Animation, Branding, Graphic Design, Portfolio


The Southsea Coastal Scheme is responsible for delivering new flood defences along 4.5km of seafront, from Old Portsmouth to Eastney. Their aim is to create new defences that embrace everything we all love about the seafront, whilst reducing the risk of flooding to over 8000 homes in Southsea for the next century. With several stakeholders involved, they needed an overarching brand with high impact to deliver consistent messaging on an important issue. They needed the brand to be vibrant and full of energy and to be recognisable to the cause. What we have created is exactly that, a strong colour scheme with modern graphical elements which still stays true to the seafront.